Kajabi plans and pricing in 2026
| Plan | Price | Products | Contacts | Best for |
|---|---|---|---|---|
| Basic | $149/mo | 3 products | 10,000 | Creators getting started with Kajabi |
| Growth | $199/mo | 15 products | 25,000 | Established creators scaling their business |
| Pro | $399/mo | 100 products | 100,000 | High-volume operators and agencies |
What you actually get with Kajabi
Kajabi’s course builder is one of the most polished available. Video hosting is included — you do not need Vimeo or Wistia. The student experience is clean, the mobile app is genuinely good, and the completion tracking tools are detailed. You can build drip content, quizzes, certificates, and community spaces all within one course.
The product limit on the Basic plan (three products) is the most common frustration among early Kajabi users. If you plan to sell multiple courses, memberships, and coaching simultaneously from day one, the Basic plan gets tight fast and Growth at $199/month becomes necessary.
Kajabi includes a full email marketing suite. Broadcasts, sequences, automations, tagging, and segmentation are all built in. The email deliverability is solid, the template editor is adequate, and the automation builder covers the workflows most creators actually need.
It is not as sophisticated as a dedicated tool like ConvertKit or ActiveCampaign. If email marketing is the primary driver of your business — complex automations, deep segmentation, A/B testing at scale — you will notice the limitations. For most course creators, it is more than enough.
Kajabi includes a full website builder with themes, a blog, and a landing page editor. The templates are professionally designed and the output looks premium without any design experience required. For most course creators, Kajabi’s website replaces WordPress or Squarespace entirely.
The limitation is flexibility. If you need a highly custom website with complex functionality, Kajabi’s builder will frustrate you. It is designed for the 90% use case, not edge cases.
Kajabi’s Pipelines feature provides pre-built funnel templates — opt-in funnels, product launch sequences, free trial funnels, and webinar funnels. These are genuinely useful starting points that would otherwise require a separate tool like ClickFunnels at $97/month.
The checkout experience is clean, supports order bumps and upsells, and processes payments through Stripe and PayPal. There are no transaction fees on any Kajabi plan.
Where Kajabi falls short
The price. $149/month is expensive for a creator who is not yet generating consistent revenue. The jump from Systeme.io at $27/month or Teachable at $39/month is significant. Kajabi asks you to invest in the platform before the platform has proven its return for your specific situation.
The product limit on Basic. Three products sounds like enough until you realise a course, a membership, and a coaching programme each count as one. You can hit the ceiling quickly.
No free plan. Kajabi offers a 14-day free trial but no permanent free tier. Every serious competitor — Systeme.io, Teachable, Thinkific — offers a free plan that lets you test the platform properly before committing money. Kajabi’s trial period is sufficient for evaluation but the lack of a free tier is a real barrier for creators who are not yet earning.
Community features are basic. Kajabi’s built-in community tool is functional but not competitive with Mighty Networks or Circle. If community is central to your business model, Kajabi’s community feature will disappoint.
The honest answer on whether Kajabi is worth it
Run this calculation for your situation:
Add up what you currently pay for: a course platform, email marketing, a website builder, sales funnel software, and video hosting. If that total is approaching or exceeding $149/month, Kajabi is worth it purely on consolidation value — one tool, one login, one support team, and a better-integrated experience than five separate tools talking to each other via Zapier.
If you are pre-revenue or early stage, start with Systeme.io. The free plan gives you unlimited courses, email marketing, sales funnels, and a website builder. When your revenue makes $149/month feel inconsequential, migrate to Kajabi. The migration is manageable and you will have proof that the business model works before making the investment.
Kajabi is worth it when your digital product revenue makes $149/month feel like a rounding error. Before that point, Systeme.io covers the same fundamentals for $27/month or free. Start cheap, validate your business model, then upgrade to Kajabi when the price becomes irrelevant relative to what you are earning.
